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Research1.
Access the 3D fitting room
Click the "3D Try On" button on the product page to access the fitting room. The fitting room is integrated directly into the website and opens on the same domain.
Who It Is For
Mass retail
Sales get more profitable thanks to reduced processing costs of returns (up to 40% of the item's price).
Premium brands
Fewer "try-on orders" thanks to clear size selection on the website. Revenue growth due to faster turnover.
Local brands
Higher order collection rate thanks to precise 3D demonstration of a garment's fit. LTV grows due to increased customer trust.
How It Works
Customer Journey / CJM2.
Enter customer measurements
To determine the appropriate garment size and download a 3D fit demonstration, the customer enters their measurements—height, chest and thigh circumference, and bra size (women only).
3.
Select the size
Having applied the settings, the customer immediately sees a 3D model with their measurements and checks how the item fits in the recommended sizes.
4.
Add to cart
Adding an item to your cart on the website is available directly from the fitting room. Size availability information is synchronized with the product page on the brand's website.
View Demo
Advantages of the technology (3D & Ai)
The CDC fitting room is a precise and visual tool for choosing a garment’s size without trying it on.
The brand’s patterns in all available sizes are used to generate a good’s 3D model. Each size is fitted on 300 matching 3D mannequins.
The customer’s individual measurements determine the recommended garment’s size and the matching 3D mannequin. The 3D model allows to see details of the item’s fit and compare multiple sizes. AI generates a personalized fitting image based on the 3D model and the user’s photo.
Thanks to this, the CDC fitting room displays the true fit of a garment.
The CDC fitting room is a precise and visual tool for choosing a garment’s size without trying it on.
The brand’s patterns in all available sizes are used to generate a good’s 3D model. Each size is fitted on 300 matching 3D mannequins.
The customer’s individual measurements determine the recommended garment’s size and the matching 3D mannequin. The 3D model allows to see details of the item’s fit and compare multiple sizes. AI generates a personalized fitting image based on the 3D model and the user’s photo.
Thanks to this, the CDC fitting room displays the true fit of a garment.
Business Effect
Returns reach 56% in fashion e-commerce. The main reason is poor fit (44%). An unsuccessful order reduces the likelihood of a repeat purchase by 65%, which negatively impacts LTV.
We conducted a study in which respondents selected a size in the CDC 3D fitting room → tried on the item in person → compared the fit. The results exceeded expectations!
ResearchGlobal indicators
37%
Statistics on the online clothing market
59%
The item doesn’t look on the buyer the way they expected
44%
Due to fit not meeting expectations
CDC UX research results
84%
Respondents confirmed that their order was as planned
96%
3D demonstration matched the actual fit
~25%
Reduction in logistics, repackaging, and acquiring costs
Global indicators
37%
Statistics on the online clothing market
59%
The item doesn’t look on the buyer the way they expected
44%
Due to fit not meeting expectations
CDC UX research results
84%
Respondents confirmed that their order was as planned
96%
3D demonstration matched the actual fit
~25%
Reduction in logistics, repackaging, and acquiring costs
Start Terms
Free Trial Period
3 products / 3 months / 0 ₽
Unlimited
Product Digitization
from 6,000 ₽ / size
from 20 ₽ / fit
Business Benefits
Each correct fit returns more than 20 times its self-cost and increases sales profitability.
Average return processing cost: 400 ₽
Integration Calculator
Calculate the economic impact of implementing the CDC 3D fitting room
010 000
2 500
500 ₽50,000 ₽
1,500 ₽
20%80%
37%
100 ₽3,000 ₽
500 ₽
0 ₽2,000,000 ₽
250,000 ₽
Calculation
Returns now107,672 pcs
Lost profits161,507,937 ₽
Return processing53,835,979 ₽
Return reduction63,311 pcs
Your benefit66,622,222 ₽
ROI integration111 %
Roadmap
01
Contract & NDA
Signing a framework contract and non-disclosure agreement
02
Items for a Test
Approval of items for test integration
03
Approval of 3D
Approval of 3D product models and collection of information security requirements
04
Pre-prod Test
Testing the integration of the 3D fitting room into the online store
05
Collecting Statistics
Trial period to determine the business effect
06
Commercial Contract
Signing the commercial integration addendum
07
Prod
Digitalization of the product range and industrial launch of the integration
01
Contract & NDA
Signing a framework contract and non-disclosure agreement
02
Items for a Test
Approval of items for test integration
03
Approval of 3D
Approval of 3D product models and collection of information security requirements
04
Pre-prod Test
Testing the integration of the 3D fitting room into the online store
05
Collecting Statistics
Trial period to determine the business effect
06
Commercial Contract
Signing the commercial integration addendum
07
Prod
Digitalization of the product range and industrial launch of the integration