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Research1.
Access the 3D fitting room
Click the “3D Try On” button on the product page. The fitting room works as a built-in site module without redirects to external resources.
About the Product
The CDC 3D fitting room is a service for online clothing stores that shows the real fit of a garment on the customer’s body in the recommended size.
Two demonstration modes are available: a precise 3D model with the customer’s measurements and a personalized AI try-on.
Integration Benefits
Up to 70% (add-to-cart)
increase in "Catalog → Cart" conversion
Up to 20% (checkout)
increase in "Cart → Purchase" conversion
Up to 94% (overall CR)
increase in conversion of visitors who made a purchase.
How It Works
Customer Journey / CJM2.
Enter customer measurements
The customer sets up to 4 body parameters: height, chest and hip circumference, bra size (women only). Values can be saved for other products.
3.
Select the size
After applying settings, the customer immediately sees a 3D model with their measurements and checks the fit in recommended sizes. To generate a personalized AI try-on, just upload a selfie.
4.
Add to cart
Adding an item to the brand’s cart is available directly from the fitting room. Size availability is synchronized with the product page on the brand’s website.
View Demo
Unique Technology (3D & Ai)
A 3D model of the product is created from patterns in all available sizes. Over 1,400 unique 3D fittings of a single product are prepared for precise fit demonstration.
Recommended sizes and fit visualization are determined by the customer’s individual measurements. 3D allows comparing the fit of multiple sizes. AI based on 3D lets the customer try on the selected size.
The CDC fitting room is a precise and visual tool aimed at helping choose the right clothing size and reducing fit-related returns.
A 3D model of the product is created from patterns in all available sizes. Over 1,400 unique 3D fittings of a single product are prepared for precise fit demonstration.
Recommended sizes and fit visualization are determined by the customer’s individual measurements. 3D allows comparing the fit of multiple sizes. AI based on 3D lets the customer try on the selected size.
The CDC fitting room is a precise and visual tool aimed at helping choose the right clothing size and reducing fit-related returns.
Business Effect
Returns reach 56% in fashion e-commerce. The main reason is poor fit (44%). Returns hurt profitability, and a poor customer experience reduces LTV by 65%.
We conducted a study with 69 respondents and verified the effect of integrating the CDC Fitting Room. The results exceeded expectations!
ResearchGlobal indicators
37%
Returns on the online clothing market
59%
Poor body fit statistics for items purchased online
44%
Returns due to fit not meeting expectations
CDC UX research results
84%
Respondents confirmed that their order was as planned
96%
3D demonstration matched the actual fit
~25%
Reduction in logistics, repackaging, and acquiring costs
Global indicators
37%
Returns on the online clothing market
59%
Poor body fit statistics for items purchased online
44%
Returns due to fit not meeting expectations
CDC UX research results
84%
Respondents confirmed that their order was as planned
96%
3D demonstration matched the actual fit
~25%
Reduction in logistics, repackaging, and acquiring costs
Start Terms
3D Product Digitization
from 6,000 ₽ / size
Price includes 280 unique fittings
AI Try-On Generation
3 ₽ / try-on
Price valid with 3D digitization
Free Trial Period
3 products / 3 months / 0 ₽
Full fitting room functionality on your website. No limitations.
Business effect evaluation over 3 months. Upon contract signing, payment only for new products.
Integration and support — free.
Integration Calculator
Calculate the economic impact of implementing the CDC 3D fitting room
02 50010 000
2 500
500 ₽1,500 ₽50,000 ₽
1,500 ₽
20%37%80%
37%
100 ₽500 ₽3,000 ₽
500 ₽
0 ₽250,000 ₽2,000,000 ₽
250,000 ₽
Calculation
Returns now107,672 pcs
Lost profits161,507,937 ₽
Return processing53,835,979 ₽
Return reduction63,311 pcs
Your benefit66,622,222 ₽
ROI integration111 %
Roadmap
01
Contract & NDA
Signing a framework contract and confidentiality agreement
02
Pilot Products
Approval of products for test integration
03
Fitting Review
Validation of fitting accuracy, collecting focus group feedback
04
Test Integration
Pre-prod. Integration verification and load testing.
05
Pilot Launch
Launch on 5–10% of traffic. A/B testing, error monitoring.
06
Commercial Contract
Signing an addendum to the framework agreement
07
Production Launch
Scaling to the full product range and launching on 100% of traffic
01
Contract & NDA
Signing a framework contract and confidentiality agreement
02
Pilot Products
Approval of products for test integration
03
Fitting Review
Validation of fitting accuracy, collecting focus group feedback
04
Test Integration
Pre-prod. Integration verification and load testing.
05
Pilot Launch
Launch on 5–10% of traffic. A/B testing, error monitoring.
06
Commercial Contract
Signing an addendum to the framework agreement
07
Production Launch
Scaling to the full product range and launching on 100% of traffic